![]() You are not required to trademark your business to operate or register as a legal entity, but it’s a lot harder to make a case against copyright infringers without a registered trademark. However, you must prove to a court that the trademark is your original creation. LegalZoom explains that unregistered trademarks (™) can still be defended as intellectual property in infringement cases. Only businesses that have registered their trademark with the USPTO can use the registered trademark symbol, (®), and enjoy full, immediate legal protection against infringement. A trademark can be any name, symbol, design, sound or any combination of these elements that describes your business and distinguishes it from others. (USPTO), a trademark is used to identify and distinguish a particular brand name or logo associated with goods or services. ![]() What is a trademark?Īccording to the United States Patent and Trademark Office Here’s what you need to know about trademark registration in the United States. While you may not think registering a trademark for your business name or logo is necessary, ignoring this important step could cause issues for you down the road. However, many small business owners fail to register a trademark to protect these defining characteristics. Getty Images/fotostormĬhoosing a name and logo for your business is an exciting first step in launching your startup. Registering a trademark for your business might not be the first item on your to-do list, but it should be done to prevent any issues from happening down the road.
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